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العربية
Independent Platform•Elkholasa Content Applications & Platforms

Turning stories into worlds you can live inside

We began with content that engaged over 2 million subscribers across our YouTube network. Today, we channel that proven storytelling mastery into building and owning independent platforms where content itself is the core product.

Explore Products & PlatformsOur Origin Story
We build exclusively owned products • Never a software agency or client production shop
Storytelling Engine
RecaploWebsite Live • App Soon
MimashoIn Development
YotbaLive Preview
Hekayat Al-ZillConcept Stage
PROVEN TRACK RECORD•FOUNDATION

The storytelling engine powering our platforms

Before writing a single line of code, we proved our ability to capture audiences and create stories people care about. That foundation directly fuels every platform we build.

+2M

Subscribers across our network

An engaged audience built from genuine dedication to cinema and narrative craft

+2000

Original videos produced and published

Over two thousand narratives and visual pieces crafted with editorial intention

+1000

Authored scripts and narratives

Narratives written with narrative rhythm and gripping human pacing

OWNED PRODUCT PORTFOLIOOriginal Platforms & Apps

Platforms and applications built where content is the core product

We do not build generic client software. Elkholasa engineers end-to-end digital platforms and applications where words, sound, and story form the core product and user experience.

Website Live • App In Preparation
Audio summaries of movies and series in Egyptian Arabic
Recaplo Logo

Recaplo/ ريكابلو

Audio summaries of movies and series in Egyptian Arabic

Recaplo is an audio summary app for films and series in Egyptian Arabic. Stories are adapted specifically for sound and delivered with human voice acting, letting listeners absorb narrative subtleties and emotional beats without relying on video.

Tailored specifically for audio

Rewritten narratives with human performance that convey plot and emotion without looking at a screen.

For every listener and daily moment

Ideal for visually impaired audiences, drivers, commuters, gym sessions, and bedtime listening.

Visit recaplo.comOur team has refined the product for nearly a year • The website is live at recaplo.com and the mobile app is preparing for launch.
Recaplo app interface mockup for Egyptian Arabic audio film summaries
In Development • Prototype
Vertical Short-Form Anime World

Mimasho/ ميماشو

Vertical Short-Form Anime World

Mimasho is an in-development mobile anime app presenting animated series and stories in short vertical episodes, letting users seamlessly swipe between installments with a continuous TikTok-style feed.

Continuous vertical feed

A fluid interface to glide across episodes with responsive gestures tailored for mobile.

Vertical short episodes

Anime stories built in a full vertical format, optimized for handheld viewing and one-handed navigation.

The platform is currently in prototyping and interface validation for the continuous vertical feed.
Prototype mockup of Mimasho vertical short-form anime feed interface

MIMASHO VERTICAL FEED • Vertical Anime Interface Prototype

In Development • Preview Live
Planned domain: yotba.com
Yotba Icon

Yotba/ يُتبع

Original Audio Drama • Narrator-Led Seasons & Episodes

Yotba is an audio series platform featuring our original scripted dramas presented in narrator-led seasons and episodes. Our extensive film and narrative experience powers original stories you can enter without needing a screen or large cast.

Narrator-led storytelling

Scene-rich writing relying on vivid vocal delivery to immerse you in every twist.

Sequential seasons

Serialized drama plotted across ascending suspense curves to keep you hooked.

Explore Live PreviewActive preview link above • Official domain yotba.com under preparation.
Authentic user interface screenshot of Yotba original audio drama platform — Akher Anbar series
Working Title • Concept Stage
Original Crime & Mystery Audio Stories Concept

Hekayat Al-Zill/ حكايات الظل

Original Crime & Mystery Audio Stories Concept

A conceptual application project in concept study and planning, designed to deliver original crime and mystery stories written by our team through an intense and suspenseful audio experience.

Authored original stories

Fictional narrative worlds crafted around investigation, suspense, and secrets.

Paced audio rhythm

Atmospheric audio direction placing listeners inside the setting to decipher clues.

Future project in planning and concept formulation; has not entered technical development.
Atmospheric recording desk backdrop for Hekayat Al-Zill concept
Hekayat Al-Zill
CONCEPT PROTOTYPE
Original Authored Stories • Mystery Drama

Shadow in Bab El-Louq

An authored audio mystery set in historic Cairo alleys, driven by scene-based dialogue and investigative tempo.

11:20Original Drama Recording34:00

Chapter 1: The Unknown Cassette Tape

HomeStoriesDetectiveLibrary
OUR JOURNEY•FOUNDING & EXPANSION

How storytelling grew from humble student roots into an ecosystem of digital platforms

Elkholasa did not start as a software company searching for an idea, nor as a production studio waiting for clients. It began with an enduring passion for cinema and storytelling, and a conviction that real audience engagement is the true compass for building successful digital products.

April 2, 2021• Launch

Three Brothers & Modest Student Beginnings

The story began with pure passion for cinema; three brothers pooled their modest resources during university to share the stories they loved by launching the Elkholasa channel on YouTube, writing and recording initial episodes themselves.

Audience Growth• The Real Laboratory

Building an Integrated Team of Writers & Editors

As viewership expanded, talented writers and skilled editors joined the team, turning an individual endeavor into an organized storytelling engine with a distinctive voice and narrative tempo.

Behind the Scenes• Production Craft

A Rigorous Workflow That Makes the Difference

Behind every release is a dedicated process: a specialized writer watches the work and crafts a cohesive narrative summary, followed by expressive voice recording and meticulous visual editing aligned with fair-use principles.

December 31, 2021• Key Milestone

Launching Elkholasa Extra

Hours before the close of their founding year, the team launched Elkholasa Extra to explore a broader spectrum of global drama and television series, catering to an eager and growing community.

The Turning Point• From Channel to Platform

The Quest to Own the Experience

Years of connecting with millions shaped a pivotal question: how do we create an intimate audio experience listeners can enter without a screen? This sparked the vision for audio summaries benefiting commuters, the visually impaired, gym enthusiasts, and bedtime listeners.

Present & Future• Independent Platforms

From Content Creation to Owned Digital Platforms

That breakthrough led to Recaplo and opened the company's wider mission: building independent digital platforms where content is the core product—from Egyptian Arabic audio summaries to original series on Yotba and anime on Mimasho.

We build our platforms with the soul of a storyteller and the rigor of digital engineers, ensuring content remains the living heartbeat of every line of code.

ACTIVE NETWORK•Official YouTube Channels

Our channels continue active publishing, but exclusively for our owned storytelling

Our YouTube channels are not a past chapter or client agency work. They are an active, daily engine with over 2 million subscribers and +2,000 produced videos that continually refines our understanding of audiences and narrative.

Channel icon Elkholasa

Elkholasa

@elkholasa1

Flagship channel — concise narrative deep dives into cinema and global storytelling.

View on YouTube
Channel icon Elkholasa Extra

Elkholasa Extra

@elkholasa_extra

Dedicated to international television drama, serialized storytelling, and deep character studies.

View on YouTube
Channel icon Elkholasa Anime

Elkholasa Anime

@Elkholasa_Anime

Japanese animation and serialized manga lore with analytical and narrative craft.

View on YouTube
Channel icon Mahmoud Attay

Mahmoud Attay

@attay1

Personal channel of the lead voice narrator; exploring cultural production and creative reflections.

View on YouTube
EXPANDING HORIZONS•FUTURE VISION

Building the platforms our stories deserve

Storytelling is no longer just video on a screen. It has become an interactive environment, an intimate audio journey, and immersive digital worlds. Our mission bridges narrative depth with modern platform engineering.

Explore ProductsRead Our StoryOfficial YouTube Channels